who are simppler?

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Founded by Vipul Sharma and Shikhar Mishra in December 2013 and featured on the White List in May 2014, Simppler was one of the first startups to make the White List.

At his previous role as Director of Engineering at Eventbrite, Vipul was responsible for building and growing the team in a typically competitive Silicon Valley hiring environment. Having relied on employee referral programs to organically grow, they found that these employees were happier, closer in culture, and more productive. While it was obvious that employee referral programs worked, they found that there was a significant lack of innovation in the field.

Simppler attempts to remove the friction around employee referral programs. The chore-like process of manually searching through and managing contacts is a hallmark of traditional referral programs. Similarly, quality of referrals is a major problem for programs that reward solely on bonuses. Simppler set out to be different, building their product on top of a deep data science platform, and focusing on engagement to retain the mindshare of the existing employees who they rely on for referrals in the first place.

The platform understands taxonomy and vocabulary of skills and job functions, as well as analyzing the unique characteristics of hiring patterns at each company. This allows Simppler to recommend the most relevant candidates, and give recruiters insights to make smarter hiring decisions.

With customers like NerdWallet, Vungle, and Index signed up Simppler has a lot to be excited about.

who are volabit?


Tomas Alvarez Melis and Hannah Kim co-founded Volabit (formerly Coincove) with the aim of creating Bitcoin-based financial services for the underbanked population in Latin America. Tomas, an engineer-turned-entrepreneur who previously founded two startups in Mexico–one of which involved designing and distributing low-cost solar panels to Mexico’s poorest–clearly understood the big impact that Bitcoin could have on financial inclusion. The two set out to create an easy-to-use and reliable service that would open up the world of Bitcoin to Latin America, starting with Mexico.

Since then Volabit has gone on to build Mexico’s Bitcoin infrastructure from the ground up, launching the country’s first exchange upon leaving the Boost VC accelerator in February. They have paved the way for Bitcoin access in Mexico and are now looking to build financial services on top of the Bitcoin protocol. One current initiative is a partnership with a global peer-to-peer lending platform that will give Mexican borrowers access to a competitive lending marketplace. With APRs ranging well beyond 100%, Mexican borrowers find it difficult to access loans. Another opportunity the team is exploring involves allowing Mexicans without banks and credit cards to use cash deposits at convenience stores to make payments for international services (such as travel sites and digital goods). With less than 8% of Mexicans using credit cards for online transactions due to lack of access and rampant fraud, the opportunity is ripe for an innovation in the online payments space.

The team has raised around $550,000 to date and is seeking to close a $1 mm seed round in the near future. Current investors include Tim Draper and Barry Silbert’s Bitcoin Opportunity Fund. They are quickly expanding their reach to other Latin American countries and are looking forward to the challenge, as there is no shortage of problems to tackle when it comes to the Latin American financial space.

who are crossfader?

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If you’ve ever wanted to try your hand at remixing your favorite tracks then Crossfader might be the app for you. Having raised $3million the app turns anybody into a DJ, no experience necessary, allowing them to share their work with people around the world.

If you’re curious about the quality of the music remixed on Crossfader, you can spend literally hours scrolling through the endless mashups created by surprisingly talented so called amateurs. Just as Instagram created celebrities out of its most talented contributors, Crossfader could do the same for music, giving anyone the chance showcase their creations to the masses.

Crossfader is just one of many apps to come out of DJZ, a team attempting to bridge the gap between electronic music fans and professional DJs. Founded in 2012, the group of DJs, engineers, designers, writers, and tastemakers are building a mobile and web experience for passionate music fans. Other apps include DJ FACE, allowing you to make your alter ego DJ face, and the web app Trapify, to help you turn text into trap text.


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who are caktus?

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For most of us staying hydrated is something we take for granted, we drink water when we’re thirsty and don’t think much about it when we’re not. However, dehydration is a major problem for anyone affected by it. There are obvious health implications, but it is also a key lever for both cognitive and physical performance.

Caktus aims to address these issues with The Hug sensor and companion app. The sensor tracks your water consumption and the app displays this data along with a hydration base rate to help you monitor the optimal level of hydration.

The team was part of the NJ Techlaunch and has subsequently raised a $200k seed round this February. They are now gearing up for a crowd funding campaign that will get them the customers and additional capital to get The Hug into production.

The product itself tackles hydration in a unique way, by simply reducing the number of inputs required from the consumer, allowing hydration tracking to be taken care of in the background. With an increasing desire from consumers to monitor their lifestyles, and integration with 3rd party fitness apps The Hug could be very well positioned to capitalize on a rapidly growing market. We’ll be keeping a close eye on them!


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who are sourceasy?


Sourcing and manufacturing production in a market like India is not straightforward or particularly accessible, there are, however, huge cost savings to be made in doing so. Pranay Srinivasan, the founder of Sourceasy, wants to create a globally distributed technology-enabled network for manufacturing, distribution, and fulfillment that will solve this problem.

Sourceasy is attempting to build an a AWS for sourcing and manufacturing, turning it into a similarly scalable infrastructure service, where anyone can log on, create an order, and get it delivered in 3-4 weeks. It is an ambitious vision, and one that requires a business that operates across the globe, a tricky challenge for any early stage startup

The company is still young, but the team is rapidly growing, positioned across 4 locations in India, and 2 in the US, with plans to expand to Indonesia and Vietnam, as well as sales offices in Europe and Australia.


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who are dineserve?


When we pay for a burrito or a burger few of us think much about the cost of the ingredients that go into that purchase. However, accurately costing the component parts of a meal can make or break the profitability of a restaurant. The McDonalds and Subways off this world invest heavily to optimize this process, but the food trucks, local restaurants, and institutional kitchens often lack the resources to manage this process effectively.

Dineserve is trying to solve this problem by taking the pain out of recipe costing and time spent counting inventory. By improving oversight and developing as a mobile first platform the value add is clear, with many of their customers previously relying on excel, pen and paper, or expensive and unwieldy legacy software. The food industry itself is colossal, totaling $1.3 trillion in the US, and with literally tens of thousands of potential customers the market for this product is substantial.

Dineserve is Vancouver based, and founded by two brothers both with an engineering background. They currently have well over 100 paying customers and continue to embed their proposition as a core part of the restaurant management ecosystem.


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who are yambla?


There’s a growing awareness in companies that you need to innovate or die. The most well-known example might be Kodak. Within a few years, they went from a well respected billions-of-dollars-revenue brand to bankruptcy. In retrospect, studies consistently showed that the company failed because it lacked a culture of innovation.

As companies grow large it becomes harder and harder to maintain a culture of ideas rather than hierarchy, Yambla is trying to fix this. Employees pitch ideas on Yambla with the goal of enacting change to help the business, allowing creativity to flow from those closest to the pain point, no matter the hierarchy. The software guides users through the process of gathering support and articulating the scope of the project. Depending on the amount of support and maturity of an idea, they bring in team members, find a sponsor and turn the idea into reality.

The founders themselves originally started their career at a Belgian IT consultancy, an environment, they say, where maintaining a culture of innovation was difficult. It was out of this experience that they implemented a solution at their previous employer that evolved into what Yambla is today.

The founders believe software that solves the innovate or die question for companies is a billion dollar play, and they’re probably not wrong. Counting several Fortune 500 companies on their client list they might be onto something big.


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who are instamotor?


Instamotor will be the first distributed car marketplace that connects buyers with the cars they want and completely removes the pain from trying to sell a car as an individual.

Traditionally, there are 2 ways to sell a car as an individual:
1. trade it in at the car dealership (and receive 70%-80% of the car’s actual value) or
2. sell it yourself (and spend 15 hours of your precious free time meeting strangers).

Instamotor solves this problem by finding potential buyers for vehicles and handling all test-drives and paperwork for the seller. The seller gets to keep possession of their car and can use it normally right up until the car is sold.

The seller gets market price for their car, spends less than an hour of their time and never even has to meet the buyer. The buyer can test drive the car at their convenience (even if the seller is at work or out of town!) and has no pressure or awkward negotiations with the seller.

The $600B US auto market has had little in the way of innovation since it started. The Instamotor team, made up of a former car dealership general manager, a former Nest developer and an successful iOS developer, have the industry knowledge and technical skills to bring the industry into future.


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what is the white list?

The White List is a startup discovery tool. Using sources including Twitter, Angellist, and LinkedIn we compiled a list of the world’s most ‘influential’ investors. We tracked these investors and recorded which startups they were connecting with. Startups that get connected most frequently with our influential investors are posted, in real time, on our Twitter handle.

While we won’t pretend this is anything more than a ‘most connected’ list of startups, tracking investor behavior begs the question of whether or not we can crowdsource investment trends and even startups before anyone else…we think we can. Of the original list we published the startups that made it have raised millions of dollars in the last 4 months.

In the coming weeks we’ll be featuring content created by the startups that make The White List and you can make your own decision on whether or not the startups that get whitelisted are hot or not.

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